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Soma’s Taking Bra-Fitting “Femtech” to the Masses with New Partnerships

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Soma is attempting to bring its tech-powered fit-measuring bra to the masses. The Chico’s-owned lingerie brand debuted its SOMAINNOFIT technology in January of this year and has since launched with QVC across multiple selling platforms. With the success of that partnership and promises now to expand it, Soma is looking to broaden its reach even…

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