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Soma’s Taking Bra-Fitting “Femtech” to the Masses with New Partnerships

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Soma is attempting to bring its tech-powered fit-measuring bra to the masses. The Chico’s-owned lingerie brand debuted its SOMAINNOFIT technology in January of this year and has since launched with QVC across multiple selling platforms. With the success of that partnership and promises now to expand it, Soma is looking to broaden its reach even…

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