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Soma’s Taking Bra-Fitting “Femtech” to the Masses with New Partnerships

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Soma is attempting to bring its tech-powered fit-measuring bra to the masses. The Chico’s-owned lingerie brand debuted its SOMAINNOFIT technology in January of this year and has since launched with QVC across multiple selling platforms. With the success of that partnership and promises now to expand it, Soma is looking to broaden its reach even…

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