Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Soma Debuts High-Tech Bra at CES to Help Women Find the Right Fit

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

First there was the awkward encounter with the measuring tape, then came the apps with all of their oft-overstated promise. Women have struggled for decades to find bras that fit properly, and the experience of even trying to capture chest measurements has been anything but stellar (it’s amazing how saleswomen will quote wildly different sizes…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!