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Soma Debuts High-Tech Bra at CES to Help Women Find the Right Fit

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

First there was the awkward encounter with the measuring tape, then came the apps with all of their oft-overstated promise. Women have struggled for decades to find bras that fit properly, and the experience of even trying to capture chest measurements has been anything but stellar (it’s amazing how saleswomen will quote wildly different sizes…

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