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Consumers’ Willingness to Use In-Store Tech Outstrips Retailers’ Adoption

Consumers are tech happy—and happy to use tech in store if it means a better shopping experience. This year’s Annual Connected Retailer Survey from mobility and IoT experts at SOTI makes it clear that consumers are more interested in mobile technology and in-store innovation than in the past. The survey, conducted with 576 U.S. consumers between the…

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