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SOTI Survey Reveals What Will Get Shoppers Back Into Stores

Retailers need to give the people what they want—and for one group of consumers, that means in-store tech. One in three U.S. shoppers could be coaxed back into a store, provided it featured retail technology that enhanced the visit, a new study has found. Of the American shoppers surveyed SOTI Inc.’s third-annual “State of Mobility…

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