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SOTI Survey Reveals What Will Get Shoppers Back Into Stores

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Retailers need to give the people what they want—and for one group of consumers, that means in-store tech. One in three U.S. shoppers could be coaxed back into a store, provided it featured retail technology that enhanced the visit, a new study has found. Of the American shoppers surveyed SOTI Inc.’s third-annual “State of Mobility…

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