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How Digital Fashion is Changing Fashion’s Supply Chain

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

The term “digital fashion” encompasses a lot. A collection of digital sneakers and charms sold for millions as non-fungible tokens—or NFTs, as they’re more commonly known—would count. Valentino, Louis Vuitton and Gucci’s collaborations with Animal Crossing, League of Legends and The Sims would also fall within the digital fashion categorization. Balenciaga’s Fall 2021 fashion-show-turned-video game…

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