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This Stay-Fresh Treatment is Giving Rise to the Wash-less Denim Trend

Join Sourcing Journal on May 18 at 11 am ET to learn how Cotton USA Solutions helped Tata Textile Mills become more efficient and create a path toward continues improvement.

An odor-protection technology being used in denim for the first time is promising to keep jeans fresh and clean for longer periods of time. The rise of athleisure has yielded demand for more performance in everyday clothing as well, and Polygiene is looking to target the odor battling part of performance clothing as consumers increasingly seek…

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