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This Stay-Fresh Treatment is Giving Rise to the Wash-less Denim Trend

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

An odor-protection technology being used in denim for the first time is promising to keep jeans fresh and clean for longer periods of time. The rise of athleisure has yielded demand for more performance in everyday clothing as well, and Polygiene is looking to target the odor battling part of performance clothing as consumers increasingly seek…

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