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This Stay-Fresh Treatment is Giving Rise to the Wash-less Denim Trend

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

An odor-protection technology being used in denim for the first time is promising to keep jeans fresh and clean for longer periods of time. The rise of athleisure has yielded demand for more performance in everyday clothing as well, and Polygiene is looking to target the odor battling part of performance clothing as consumers increasingly seek…

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