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Is the Store Associate Nearing Extinction?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

New research bucks the conventional wisdom that shoppers want a high-touch experience when they visit a physical store. What they really want, it seems, is to be left alone. According to HRC Retail Advisory, the role of the store associate is in flux, as consumers express greater interest in soliciting the opinions of family and…

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