Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Just 5 Percent of Shoppers Want to Use Voice Tech to Buy Clothes

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

More than 1,000 U.S. consumers were questioned about what they could see themselves buying with voice assistant technology. Just 5 percent envision apparel among the purchases in their voice-commerce future. Sumo Heavy surveyed 1,046 people in the U.S. ages 18 and older in April to get a feel for where the voice assistant landscape stands…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!