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Just 5 Percent of Shoppers Want to Use Voice Tech to Buy Clothes

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

More than 1,000 U.S. consumers were questioned about what they could see themselves buying with voice assistant technology. Just 5 percent envision apparel among the purchases in their voice-commerce future. Sumo Heavy surveyed 1,046 people in the U.S. ages 18 and older in April to get a feel for where the voice assistant landscape stands…

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