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Fit Tech Sees a Flurry of New Action

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

After years of trial runs and soft rollouts, fit technology gained traction within apparel circles at the start of the Covid-19 pandemic as retailers were forced to prioritize digital sales ahead of brick and mortar. But as fashion retailers adjust to an environment where shoppers continue to buy more clothing online even as U.S. stores…

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