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The Customer Journey Differentiator These 10 Omnichannel Leaders Have Nailed

These days, deploying omnichannel technology is only half the battle. It’s what brands do with that technology that really matters. That’s the big-picture takeaway from L2’s Omnichannel 2018 report, which identifies 112 brands and retailers as leaders (9 percent), laggards (55 percent), store-first (14 percent) or e-commerce-focused (22 percent). Quadrants such as store-first (J. C….

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