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Digital-Only Fashion Firm Teams With Adidas, Karlie Kloss on NFT Auction

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

The rise of nonfungible tokens—or as they’re more commonly known, NFTs—may feel sudden. In a way, it is. Google Trends data show that, before January, search interest for the term “NFT” never once reached more than 1 percent of the level it saw earlier this month. But NFTs, unique digital files residing on a blockchain,…

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