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Digital-Only Fashion Firm Teams With Adidas, Karlie Kloss on NFT Auction

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

The rise of nonfungible tokens—or as they’re more commonly known, NFTs—may feel sudden. In a way, it is. Google Trends data show that, before January, search interest for the term “NFT” never once reached more than 1 percent of the level it saw earlier this month. But NFTs, unique digital files residing on a blockchain,…

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