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Digital-Only Fashion Firm Teams With Adidas, Karlie Kloss on NFT Auction

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The rise of nonfungible tokens—or as they’re more commonly known, NFTs—may feel sudden. In a way, it is. Google Trends data show that, before January, search interest for the term “NFT” never once reached more than 1 percent of the level it saw earlier this month. But NFTs, unique digital files residing on a blockchain,…

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