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New Fashion Tech Players Think Outside the Box to Attract Post-COVID Consumers

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

Apparel is mired in quite the conundrum amid the COVID-19 crisis that means retail stores likely won’t see pre-pandemic levels of traffic for quite some time. Despite encouraging sales boosts in May, total apparel sales in the week of May 4 still plummeted 87 percent year over year, with the week of May 11 slightly…

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