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New Fashion Tech Players Think Outside the Box to Attract Post-COVID Consumers

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Apparel is mired in quite the conundrum amid the COVID-19 crisis that means retail stores likely won’t see pre-pandemic levels of traffic for quite some time. Despite encouraging sales boosts in May, total apparel sales in the week of May 4 still plummeted 87 percent year over year, with the week of May 11 slightly…

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