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New Fashion Tech Players Think Outside the Box to Attract Post-COVID Consumers

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Apparel is mired in quite the conundrum amid the COVID-19 crisis that means retail stores likely won’t see pre-pandemic levels of traffic for quite some time. Despite encouraging sales boosts in May, total apparel sales in the week of May 4 still plummeted 87 percent year over year, with the week of May 11 slightly…

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