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How ThirdLove’s Risk-Taking Now Drives One Third of the Bra Brand’s Business

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Like most creators of today’s successful direct-to-consumer brands, ThirdLove co-founder and co-CEO Heidi Zak set out to solve a problem she herself experienced: finding a bra that suited her in-between-cup-sizes shape and was comfortable enough for all-day wear without sacrificing a little bit of style. On top of that, she wanted intimates companies to market…

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