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Viral Video App TikTok Helps Brands Court Gen Z

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020. On Thursday, the viral video app that has puzzled older generations formally announced the launch of TikTok for Business, a program that provides brands with a suite of social commerce tools to help market products to a captive…

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