Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Viral Video App TikTok Helps Brands Court Gen Z

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020. On Thursday, the viral video app that has puzzled older generations formally announced the launch of TikTok for Business, a program that provides brands with a suite of social commerce tools to help market products to a captive…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!