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Viral Video App TikTok Helps Brands Court Gen Z

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020. On Thursday, the viral video app that has puzzled older generations formally announced the launch of TikTok for Business, a program that provides brands with a suite of social commerce tools to help market products to a captive…

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