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Why Should Brands Be on TikTok? It’s ‘Where Culture Happens’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Social shopping has been on the rise for several seasons, as mobile-addicted consumers flock to their favorite apps for entertainment, connection, and fashion inspiration. And as brands look to leverage these tools to their greatest effect, it’s becoming clear that shoppers value authenticity and relatability above glossy glamour shots. Brands are actually becoming an integral…

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