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How to Navigate Influencer Marketing? Data, Data, Data

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

For brands seeking to compete for views in the crowded arena of modern retail, influencer-led marketing strategies have become commonplace—and some would argue, indispensable. While these strategies prove effective for some, many brands and consumers have developed a healthy skepticism for self-made and striving social media personalities. Fake followers in the form of bots can…

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