Supply chain platform provider Bamboo Rose and True Fit, a data-driven personalization platform for apparel and footwear, have embarked on a new strategic partnership.
The two retail tech companies will use their varied expertise to bridge the gap between consumer purchasing behaviors and product development.
Using learnings from Bamboo Rose’s Multi-Enterprise Platform (which analyzes manufacturing and design data) and True Fit’s Fashion Genome (which catalogs illuminating consumer data on fit, style preferences and size), the two companies can present consumers with a personalized, curated selection of apparel and footwear products when they shop online.
The integration also gives product development teams targeted insight into consumer shopping patterns that could inform the design and development process.
In addition to influencing a consumer’s shopping experience, the platform’s collected data can be used to inform retailers about the types of products that are hitting home with patrons.
“Our clients rely on us to ensure the highest quality products go to market at the right time, and at the right price, but to survive in today’s competitive landscape, that mantra needs to be taken a step further to include support for the consumer’s experience,” Bamboo Rose CEO Sue Welch said.
Partnering with True Fit will allow Bamboo Rose customers to keep up with the ever-changing needs of their shoppers, she added. “We’re confident our relationship with them will bring about efficiencies for today’s leading retailers to support personalization for customers and increase customer satisfaction for items purchased online.”
The collaborative effort will help companies bring products to market faster and more efficiently, according to Romney Evans, True Fit co-founder and chief product and marketing officer.
“With Bamboo Rose, we’re together helping the industry close the gap between what the consumer wants and developing the right products and experiences that will delight and satisfy those consumers,” he said.
The data integration between Bamboo Rose and True Fit is available to all clients as of Wednesday, the companies said in a statement. The partnership will debut publicly at the National Retail Federation’s 2020 Big Show on Jan. 12-14 at New York City’s Javits Center.