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To Spark Loyalty, Brands Must Take a Holistic View of Fit

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Personalization and relevance are continuing to gain ground in the 2019 retail wars. As companies like Levi’s launch proprietary design tools for customization, other companies are helping existing brands find their own form of relevance in the marketplace. True Fit expands apparel and footwear retailers’ understanding of fit beyond sizing. The tool draws heavily on…

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