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To Spark Loyalty, Brands Must Take a Holistic View of Fit

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Personalization and relevance are continuing to gain ground in the 2019 retail wars. As companies like Levi’s launch proprietary design tools for customization, other companies are helping existing brands find their own form of relevance in the marketplace. True Fit expands apparel and footwear retailers’ understanding of fit beyond sizing. The tool draws heavily on…

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