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UK Mall Owner Brings VR “Shoppertainment” to More Shopping Centers

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

One minute, you’re browsing racks of wrap dresses, and the next, you’re locked in a life-or-death battle against hostile alien forces. That scenario soon could be playing out in shopping centers across the U.K. Stores and malls have been looking for ways to reinvigorate the experience shoppers can expect to have when they walk through…

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