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Sustainability Could Push ‘Virtual Fashion’ Market to $150 Billion

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

While the concept of “virtual fashion” may have been a novelty at best in recent years with very few useful real-life applications, the hype behind around the concept has set the market value from anywhere from $75 billion to $150 billion, according to Karinna Nobbs, retail strategist and founder of Hot:Second, an experimental circular economy…

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