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Sustainability Could Push ‘Virtual Fashion’ Market to $150 Billion

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

While the concept of “virtual fashion” may have been a novelty at best in recent years with very few useful real-life applications, the hype behind around the concept has set the market value from anywhere from $75 billion to $150 billion, according to Karinna Nobbs, retail strategist and founder of Hot:Second, an experimental circular economy…

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