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Sustainability Could Push ‘Virtual Fashion’ Market to $150 Billion

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

While the concept of “virtual fashion” may have been a novelty at best in recent years with very few useful real-life applications, the hype behind around the concept has set the market value from anywhere from $75 billion to $150 billion, according to Karinna Nobbs, retail strategist and founder of Hot:Second, an experimental circular economy…

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