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How This Silicon Valley Startup Helps Stores Get Smarter

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Physical stores have been slow to catch up to the wave of digital innovation driving exceptional consumer experiences. One Silicon Valley startup thinks it has cracked the code for bringing data and technology into the brick-and-mortar environment. Led by a trio of seasoned retail and tech executives, Virtual Visions leverages its co-founders and chairman’s decades…

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