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E-Commerce Conversion Suffers Because Brands Aren’t Doing This Right

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

It may sound obvious, but it’s tough to convert customers online when they have no idea how to search for the product they want. That was the main takeaway from the latest whitepaper released by ViSenze, a provider of intelligent image recognition solutions. A poor or inaccurate search experience continues to be one of the…

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