Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How GDPR is Driving Brands to Unlock the Value of Voice Experiences

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Blame it on GDPR. According to Rob Bennett, CEO of London’s voice-driven creative agency Rehab Studio, between ad blockers hiding pesky pop-ups and the European Union’s sweeping General Data Protection Regulation that tightened up rules for communicating with customers, it’s harder than ever for advertisers to reach target consumers. Case in point? Prior to GDPR,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!