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How GDPR is Driving Brands to Unlock the Value of Voice Experiences

Blame it on GDPR. According to Rob Bennett, CEO of London’s voice-driven creative agency Rehab Studio, between ad blockers hiding pesky pop-ups and the European Union’s sweeping General Data Protection Regulation that tightened up rules for communicating with customers, it’s harder than ever for advertisers to reach target consumers. Case in point? Prior to GDPR,…

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