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Wacoal Swaps ‘Antiquated Practices’ for ‘Foolproof Sizing Tool’

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Bra sizing has been long overdue for an upgrade, according to Wacoal. Because the current measurement chart for women’s intimates was derived from Victorian shirt sizes, and was developed in the 1930’s, the intimates maker said, “it’s not surprising that standards based on the perception of women’s needs 90 years ago [are] outdated today.” Now,…

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