“Don’t Treat Commerce as an Intentional Act,” Says Future of Retail Report

Though consumers mostly use Alexa for mundane daily activities, there's plenty of runway ahead to involve voice in commerce activities.

CREDIT: Photo by Aflo/REX/Shutterstock (9236454c)

Despite Amazon’s clear and present influence on consumer expectations for retail, one constant remains unchanged: year over year, participants in Walker Sands’ Future of Retail 2018 report confirmed that physical stores (73 percent) are still where they prefer to shop for clothing. By contrast, e-commerce is the preferred channel for purchasing apparel, just 27 percent…

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