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Walmart Rolls Out More In-Store Pickup Towers in Response to BOPIS Demand

Walmart is ramping up in-store offerings with its latest pickup tower expansion, which is set to bring more pickup towers to stores nationwide.

“Based on the response from our customers, we’re adding an additional 100 Pickup Towers to locations across the country. Our Pickup Towers are the latest example of how we’re using new technology to save our customers time in addition to money,” Walmart said in a press statement. “We’re continuing to listen to our customers and will use their feedback to determine the future expansion of the Pickup Tower.”

Walmart currently operates 20 pickup towers in stores across many key markets, including Atlanta, Dallas, Detroit and Tulsa. The retailer has not released exact locations for the future pickup towers yet.

Unlike conventional in-store pickup services, Walmart Pickup enables consumers to order items online and pick them up at any Walmart location without paying shipping costs. Consumers can choose from millions of products on Walmart’s website, order them online and select the pickup option at checkout. When a consumer visits the store with the pickup offering, they can scan a smartphone barcode at the tower to receive their order.

In April, Walmart also issued a new pricing initiative with in-store pickup. The company said it would discounted eligible, online-only items when consumers opted for in-store pickup instead of home delivery. More than 10,000 items, including bulky car seats, were eligible for in-store pickup discounts. By June, Walmart had more than one million items available for in-store pickup discounts. What’s more, consumers don’t have to pay a fee when they obtain their items from Walmart’s pickup towers.

According to Walmart, 90 percent of Americans live within a 10-mile radius of a Walmart store and the retailer currently serves more than 140 million consumers on a weekly basis, so the added service is expected to provide a more seamless shopping experience for a larger number of customers.