Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why Your In-Store Strategy Should Start With Clicks, Not Bricks

Nearly three quarters (71 percent) of retailers use data from third-party partners as their primary digital tool to encourage shoppers to visit a brick-and-mortar store, according to new research published jointly by WBR and Blis, a location marketing company. Digital strategies can be effective in driving store traffic, but retailers to date are at different…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!