Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

IBM’s New Weather Forecast Platform Can Predict Shifts in Consumer Purchasing Patterns

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

IBM’s newest platform, Weather Signals, is forecasting rain, shine and consumer purchasing habits, all at the same time. The new AI-based predictive software was developed with insights from IBM’s subsidiary, the Weather Company. The venture aims to “make weather a more predictable business consideration” for brands across the board, by “moving far beyond the ‘if…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!