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IBM’s New Weather Forecast Platform Can Predict Shifts in Consumer Purchasing Patterns

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IBM’s newest platform, Weather Signals, is forecasting rain, shine and consumer purchasing habits, all at the same time. The new AI-based predictive software was developed with insights from IBM’s subsidiary, the Weather Company. The venture aims to “make weather a more predictable business consideration” for brands across the board, by “moving far beyond the ‘if…

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