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IBM’s New Weather Forecast Platform Can Predict Shifts in Consumer Purchasing Patterns

IBM’s newest platform, Weather Signals, is forecasting rain, shine and consumer purchasing habits, all at the same time. The new AI-based predictive software was developed with insights from IBM’s subsidiary, the Weather Company. The venture aims to “make weather a more predictable business consideration” for brands across the board, by “moving far beyond the ‘if…

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