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Why Retailers Struggle to Give ‘Sci-Fi Shoppers’ What They Want: Simplicity

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What the so-called Sci-Fi Shopper wants in a retail experience is far more down to earth than out there in a galaxy far, far away. Elastic Path surveyed more than 1,000 consumers, in addition to 300 marketers, to understand consumer expectations of retail companies and in the process came up with the moniker “Sci-Fi Shopper”…

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