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Why Retailers Struggle to Give ‘Sci-Fi Shoppers’ What They Want: Simplicity

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

What the so-called Sci-Fi Shopper wants in a retail experience is far more down to earth than out there in a galaxy far, far away. Elastic Path surveyed more than 1,000 consumers, in addition to 300 marketers, to understand consumer expectations of retail companies and in the process came up with the moniker “Sci-Fi Shopper”…

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