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Why Retailers Struggle to Give ‘Sci-Fi Shoppers’ What They Want: Simplicity

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

What the so-called Sci-Fi Shopper wants in a retail experience is far more down to earth than out there in a galaxy far, far away. Elastic Path surveyed more than 1,000 consumers, in addition to 300 marketers, to understand consumer expectations of retail companies and in the process came up with the moniker “Sci-Fi Shopper”…

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