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Retail Execs Unfamiliar With High-Profile Tech Still Spending $200B on Digital Transformations

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

The retail community across the globe is hinging it hopes on technology-fueled transformations that run into the hundreds of billions of dollars and entice customers to spend—even if executives at these organizations lack a nuanced understanding of what these digital innovations are really all about. Retailers worldwide expect to spend $203.6 billion this year on…

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