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Zara Adds Bots to Make BOPIS Better

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

One of Zara’s omnichannel offerings has been so successful that the fast-fashion retailer needs robots just to keep up. Customers arriving in store to fetch items purchased online—which account for a third of global orders—typically encountered long lines as associates manually hunted down their purchases. That kind of inefficiency diminished the value and convenience that…

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