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Zyper Raises $6.5 Million Series A to Disrupt Influencer Marketing

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

The “Wild, Wild West” of influencer marketing is broken—and investment-backed Zyper thinks the solution is not in paying social personalities for posts but tapping into existing communities of authentic brand superfans. Zyper, a startup founded in 2017, uses a host of technologies including computer vision and machine learning to identify the 1 percent among regular,…

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