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Zyper Raises $6.5 Million Series A to Disrupt Influencer Marketing

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The “Wild, Wild West” of influencer marketing is broken—and investment-backed Zyper thinks the solution is not in paying social personalities for posts but tapping into existing communities of authentic brand superfans. Zyper, a startup founded in 2017, uses a host of technologies including computer vision and machine learning to identify the 1 percent among regular,…

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