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Are Retailers Missing Out on Simple Omnichannel Quick Wins?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A seemingly big problem often elicits the sense of needing a big solution. Over the past 10 years, omnichannel has evolved into an omnipresent conversation in retail—and it has snowballed. In the quest to be more omnichannel driven, and deliver on all of the things we believe customers want, need and expect, have we overcomplicated…

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