Why Data Alone Won’t Deliver Customer Centricity

CREDIT: Courtesy of National Retail Federation

As retailers harness the power of data to understand customer needs, they face the challenge of being agile enough to take action and recenter the retail experience around the customer. At an NRF Big Show panel this week, Greg Petro, CEO of First Insight, shared findings from “The Arrival of the New Male Power Shopper,”…

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