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FashionGo Week Online Returns for Digital Wholesale Discovery

B2B wholesale marketplace FashionGo is hosting its fifth virtual trade show from July 25-29, enabling buyers to browse and purchase merchandise for the Fall/Winter 2022 season.

Launched in 2002, FashionGo currently has almost 1 million registered retailer users, and the platform carries thousands of wholesale brands. Leveraging its digital capabilities, it debuted FashionGo Week Online in 2020 when in-person trade shows shuttered.

“We recognized that brands and buyers were looking for an alternative way to discover and connect with one another, as meeting in-person was not feasible at the time,” Grace Ryu, head of business development at NHN Global, FashionGo’s parent company, told Sourcing Journal. “As we come into our fifth FashionGo Week Online event and with in-person events fully resumed, we continue to see that virtual events are here to stay as attendees have realized the benefits of convenience, accessibility and tools to make more informed purchasing.”

The online show will feature new products in womenswear, menswear, childrenswear, accessories, jewelry, footwear, beauty, home goods, bags, retailer supplies and lifestyle products. Some of the styles available will be exclusives to FashionGo.

“This year we’ve noticed growth in occasion-driven categories like dresses and formal sets compared to years prior as shoppers are transitioning away from lounge and activewear styles,” Ryu said. “This FashionGo Week, attendees can expect to see trends in cocktail dresses, statement accessories, blazers, casual jeans, Y2K dresses and puffer jackets as shoppers are more actively participating in leisure activities and gearing up for the holiday season.”

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Buyers can leverage FashionGo’s features including its data-driven bestseller list Best of Best and its In-Focus trend edit to find new items and brands. Another discovery tool is StyleMatch+, a visual search function that allows buyers to use an inspiration photo from the web to get product recommendations that look similar. StyleMatch+ is available as a desktop extension in Chrome and is also a feature in FashionGo’s mobile application.

For further inspiration, the event will also feature daily livestreamed content from 40 brands, including Easel, Bella Chic, Hayden LA, In Loom and Cello Jeans. During this “Join Us Live” series—accessible via FashionGo’s mobile application—the vendors will showcase new product and answer viewer questions. As the brands are presenting, the merchandise featured will be shoppable as “items on air,” allowing buyers to click on products to instantly learn more or place an order.

For the show, FashionGo’s vendors are hosting promotions that include discounts of up to 20 percent, free shipping and no minimums. “As many retailers are looking for immediate sell-through merchandise, this FashionGo Week will be more impactful to retailers as we will be offering promotions on new arrivals that will help maximize savings during a challenging retail environment with inflation going into the upcoming peak holiday season,” Ryu said.

In May, FashionGo hosted its first omnichannel event in Palm Springs, Calif. The upcoming FashionGo Week Online reflects the digital native marketplace’s roots and market trends.

“Even before the pandemic, the demand for online B2B marketplaces was already happening,” Ryu continued. “The efficiency of fast and reliable order-processing methods, secured payment transaction environments and digital tools to make more informed purchase decisions was always needed within wholesale, and FashionGo was able to meet those needs even before the pandemic to progress the industry forward. With over 20 years of expertise in B2B, FashionGo offers the wholesale industry a one-stop platform to buy and sell the latest trends in fashion and lifestyle.”