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Hong Kong Fashion Week Fair Attracts Key Buyers Keen to Enhance Sourcing Strategies

The 25th Hong Kong Fashion Week for Spring-Summer 2019, organized by the Hong Kong Trade Development Council (HKTDC), came to a close on Thursday after some 11,000 buyers from 65 countries and regions attended to enhance their sourcing strategies.

The four-day fair featured buyers from Canada, Taiwan and Belt and Road countries like Bangladesh, India, Indonesia, Malaysia, Russia, Thailand and Vietnam. Fashion shows, trend forecasting and fashion tech seminars, as well as a buyer forum and a networking reception served to generate business opportunities for industry professionals.

“The global economy is now facing significant challenges under the impact of the Sino-U.S. trade friction. Hong Kong companies should stay competitive by launching diversified products and designs, and by exploring emerging markets,” Benjamin Chau, HKTDC deputy executive director, said. “Besides participating in trade fairs, they should also engage in promotions on online sourcing platforms and social media to reach more global buyers.”

Chau noted that during the show, HKTDC organized “The Next Wave in Fashion Technology” and “Online Shopping Reshapes the Fashion Industry” seminars to discuss the latest fashion tech applications, and explore marketing strategies for online fashion sales to address these trends.

Despite challenges in the global economy, Hong Kong companies can still attract buyers by launching a wide selection of products to avoid price competition, organizers said. Longtime Hong Kong exhibitor MsEnvy, which has leveraged the platform to launch an array of silk women’s wear each year, offered 300 styles this season, piquing the interest of new customers, including buyers from Canada, Japan, Singapore and other Southeast Asian countries.

“Fashion and technology have merged and formed a new trend in recent years, where more and more innovative technologies are incorporated in fashion design, manufacturing, sourcing and sales,” Chau said.