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Informa to Launch Sourcing at Magic New York This Fall

Sourcing at Magic is going bicoastal and will make a Big Apple debut this fall, according to Informa Markets Fashion.

The sourcing trade show, historically held at the Las Vegas Convention Center, will be presented alongside Coterie and Magic at the Jacob K. Javits Convention Center in New York on Sept. 19 through Sept. 21, the group revealed on Wednesday.

“Bringing Sourcing at Magic to a new market in New York will address the ever-changing industry needs and will solve for supply chain challenges facing businesses so that they can focus on better inventory control and speed to market,” Kelly Helfman, the organization’s president, said. Informa Markets Fashion aims to meet heightened demand for fashion products and services that offer faster fulfillment, bringing solutions to a wider audience with the event expansion.

Like the Las Vegas event, the New York expo will feature an array of global exhibitors and categories, from textile manufacturers to trims and finished goods suppliers for footwear, apparel and accessories. Sourcing at Magic New York will help brands and retailers reexamine their supply chains and develop more effective inventory control strategies in the face of evolving geopolitical and macroeconomic challenges, the group said. This fall’s show will highlight a network of suppliers that specialize in on-demand production and low minimum order quantities (MOQs), along with quick-turn replenishment.

“Supply chain agility affords brands creative and cost-efficient inventory control in the current market,” according to Sourcing at Magic vice president, Andreu David. “Solutions to supply chain disruptions are the key to brands’ competitive edge in today’s market.” The New York event will “address the need for brands and retailers looking to rethink the supply chain to solve challenges around market pivots, minimizing overstock and creating opportunities for a more efficient production timeline,” he added.

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David’s team will organize the show floor for ease of navigation, promoting innovative retail technology tools alongside fashion products. Sourcing at Magic New York will also feature panel sessions and educational programming led by industry insiders and trade and technology experts. Informa said it plans to release a complete schedule over the course of the coming months.