One of the world’s largest and most influential footwear exhibitions is coming to Las Vegas in August.
MICAM Milano, the biannual footwear show held in February and September in Milan, will be coming to America as part of a new partnership with Informa Markets to create MICAM Americas, a new event that will run concurrently with Magic and Project in August.
MICAM Americas will succeed FN Platform as the largest footwear show in the United States, according to the groups, and the show will proceed without the influence of Footwear News—which has chosen to end its collaboration with the trade show in lieu of a continued position as a “valued media partner.”
Informa Markets president of footwear Leslie Gallin said she believes the move will help build on Magic’s reputation and work to foster a more cohesive international community.
“Magic has grown the footprint for the footwear industry in the United States,” Gallin said in a statement released Wednesday. “This new partnership forges a powerful global footwear community, servicing our customers with more access to trends, education and business opportunities.”
The new show will benefit from a “global trend direction,” the groups said, and will include a more international retailer lineup along with additional experiential and immersive themes. More than that, international brands that previously did not have access to the U.S. market may now get a chance to participate in the regional footwear industry.
“MICAM will share with Magic the goals of connecting the footwear industry through landmark event experiences,” MICAM Milano president Siro Badon said. “We are pleased to extend the MICAM brand into MICAM Americas through our partnership with Informa Markets and join the exciting U.S. fashion community.”
MICAM Americas’ debut will take place this year at the Las Vegas Convention Center from Aug. 17-19, consisting of a three-day business forum with an “intuitively merchandised” floor plan incorporating children, fast fashion, men and women’s categories. Additionally, the show will include staged networking events and educational seminars for brands.