Joor announced that Joor Passport will continue to expand its presence this summer by exclusively powering 11 global fashion events, beginning with Veste Rio on May 24 in partnership with Vogue Brazil.
According to the digital wholesale platform, additional shows include Splash Paris, Cabana, Liberty Fairs, Premium/Seek and Brazilian Footwear. In addition to virtual trade shows with partners, Joor Passport will also continue to host Joor Marketplace events available 365 days a year, including Joor Showcase, featuring elevated contemporary brands; Destination Italy, featuring Italian brands and designers, and a new Joor event focused on accessories and jewelry.
Liberty Fairs and Cabana, both powered virtually by Joor for the past three seasons, will launch a hybrid physical event from July 10-12 at the Miami Beach Convention Center, the first in-person show for both exhibitions since the start of the pandemic. Joor will play an active role in the physical show to facilitate digital order taking on site and will again power the virtual show, extending the event’s time frame and geographic reach by providing access to buyers from around the world.
This will be the fourth season Joor has supported Liberty Fashion & Lifestyle Fairs digitally, helping more than 300 brands make over 8,100 new connections with retailers from over 100 countries around the world.
In addition, Joor has announced new partnerships with the U.K. Department for International Trade (DIT) and the Copenhagen International Fashion Fair (CIFF). In collaboration with the DIT, Joor will host two Passport events in 2021 highlighting British fashion brands and will co-host a series of webinars throughout the summer on key topics, including sustainability and digital wholesale best practices.
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Joor’s collaboration with CIFF will involve powering the virtual element of the trade show, as well as having a presence at the physical event in August, including placing a spotlight on 12 sustainable brands that will be featured at the show and utilize Joor.
“Joor is and has always been an omnichannel platform,” Kristin Savilia, CEO of Joor, said. “We launched Joor Passport last year to support virtual shows and ensure business continuity for brands and retailers, and immediately saw strong adoption. We’ll continue supporting virtual shows in the future, and are also thrilled that brands and buyers are returning to the showroom where they place orders on Joor through our iPhone and iPad app.”
Virtual fashion shows gained significant momentum in 2020, with growing engagement from brands and buyers. To date, Joor has hosted 31 global events on Joor Passport, attracting more than 225,000 visitors from 142 countries. From the brand side, more than 2,800 brands have participated in a Joor Passport event, with more than 740,000 items sold.
As shows begin to return to in-person, Joor expects continued strong participation in the virtual side, which extends for multiple weeks beyond the physical show.
Joor has more than $1.5 billion in wholesale transactions processed every month. More than 12,500 brands and over 325,000 curated fashion retailers across 144 countries connect on the platform every day.
Joor is the exclusive platform for leading luxury conglomerates including LVMH, Kering and Richemont. It has exclusive partnerships with more than 30 leading global retailers using the Joor Retail Partner platform, including Harrod’s, Illum, ShopBop, Neiman Marcus, Harvey Nichols, Printemps, Level Shoes, Bergdorf Goodman, 24S.com, Liberty London, Dover Street Market and Intermix. Joor is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Berlin, Melbourne and Tokyo.