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Messe Frankfurt and Premium Group Collaborate for Frankfurt Fashion Week

German trade show organizers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week, moving several shows and events from Berlin.

Staring in summer 2021, Germany’s Rhine-Main metropolis will be the new home of a contemporary fashion and lifestyle community. The Fashion Week in Frankfurt will include trade shows, conferences, runway shows and events set to take place throughout the city. It will have digitalization and sustainability as key themes.

“This will transform the financial center of Frankfurt into a new hotspot for the international fashion and lifestyle scene, and create a new, international fashion metropolis,” Peter Feldmann, the senior mayor of the City of Frankfurt-am-Main, said at a press conference this week announcing the event. “Organizing a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt-am-Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year [$226 million] for our hometown and the region.”

Feldmann said it will bring a big boost to the local hotel, hospitality and transportation sectors. Frankfurt is known for its style-defining impact on art, architecture and design, he said, as well as its club, bar and restaurant scene.

Feldman said around 2,000 exhibitors will make the move to Frankfurt from Berlin. A core component of Frankfurt Fashion Week will be the fashion fairs Premium, featuring better women’s and men’s wear; contemporary show Seek, and Neonyt, a hub for sustainable fashion. Joining the shift to Frankfurt will be the Fashionsustain and Fashiontech conferences.

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“Five platforms, three trade shows, two conferences, over 2,000 designers, brands and fashion companies–Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business,” Detlef Braun, a member of the executive board of Messe Frankfurt, said. “We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile trade shows worldwide. And it will result in new synergies along the entire supply chain.”

Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week, moving several shows and events from Berlin.

Anita Tillmann, managing partner of the Premium Group, said Frankfurt Fashion Week is aimed at a “forward-looking, digital-savvy fashion and lifestyle community–B2B, B2C, B2P, P2P–all avenues are open.”

“A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected, and that is exactly our aim,” Tillmann said. “Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it.”

Organizers said Frankfurt Fashion Week will make innovative and sustainable products, collections and business models accessible to the wider market. At the same time, it will also promote the future-oriented interconnection of fashion and technology.

The Texpertise Network of Messe Frankfurt, with fairs like Techtextil, Texprocess and Texworld among the 50 textile fairs worldwide under its realm, will provide a networked and more sustainable way of doing business in the textile supply chain, they said.