After a spring full of trade show cancellations, more than 16,000 fashion insiders gathered outside of Milan this September in person. Held at the Fiera Milano Rho, the event combined five shows into one four-day trade show.
This March, those five same groups plan on replicating the results they saw in the fall. The “#strongertogether” event will return to the Fiera Milano Rho from March 20 to 24.
The three-day HOMI Fashion & Jewels Exhibition, an event for bijoux, jewelry and wearable fashion accessories, will open the event on March 20. The following day, footwear-focused MICAM Milano, leather-centered MIPEL and the women’s haut-à-porter fashion event TheOneMilano will kick off, all lasting through March 23. Lineapelle, scheduled for March 23 and 24, will close things out with a show focused on leathers, fabrics, accessories and components for fashion and design.
As in September, the organizers said, the events “will be held in perfect safety and full compliance with current legislation.” The trade center, they noted, has undergone an organizational upgrading, adopted all the measures required to ensure safety and refined its guidelines for visitor flow management.
Of the September event’s more than 16,000 visitors, more than 25 percent came from abroad, its organizers said. Looking to the scheduled March event, they said they are currently working with Italy’s Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency to select buyers with “even greater precision.”