The show will be held Nov. 27-29 at the Shenzhen Convention & Exhibition Center, with the following edition planned for May 2021. PV’s intention is to help companies develop their businesses in the major fashion market, which is quickly growing more sophisticated and upscale, particularly in southern China.
The new event will feature a range of materials–yarns, fabrics, accessories, leathers and textile designs–from a broad selection of Asian and European producers, organizers said. The fair will allow Paris-based PV to establish a position in China–looking beyond the current health situation. PV noted that China is expected to become the world’s largest market for apparel and luxury goods by 2025.
PV has maintained a local presence in China since 2004 through a promotional office, and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its know-how in fashion forecasts and information.
Fashion Source is dedicated to materials and manufacturers, as well as clothing and accessories brands. The event brings together all aspects of the Chinese fashion industry, with editions in May and November drawing more than 1,500 exhibitors and 50,000 visitors from some 20 countries across Asia, Europe and the Americas.
The show is organized by GL events Pengcheng Exhibition (Shenzen) Co, Ltd., which has been controlled since 2018 by GL events, a co-shareholder of PV alongside the Première Vision Association.
PV stages 12 events per year around the world and runs the online Première Vision Marketplace, managed by the company’s subsidiary, Première Vision Digital.