In light of the health and economic crisis the world has been experiencing over the coronavirus, Première Vision has taken a series of measures to actively support and assist the sector in preparation for the resumption of business operations.
Première Vision New York, originally scheduled for July 21-22 at the Center 415 on Fifth Avenue in Midtown Manhattan, will now take place Sept. 30-Oct. 1. Organizers said this gives a local service to North American buyers only two weeks after the Première Vision Paris show.
The Première Vision Paris edition dedicated to the Fall-Winter 2021-22 collections will take place at the Parc des Expositions de Paris Nord Villepinte on Sept. 15 to 17. In addition to showcasing its usual fashion universes, the show also intends to integrate Denim Première Vision exhibitors that wish to do so, and to welcome the creative offer from Blossom Première Vision exhibitors.
Initially scheduled to take place June 10-11 in Milan, Denim Première Vision will now be making its next stopover in Berlin this November and is announcing its return to Milan on May 26-27, 2021.
In an effort to support the industry by allowing it to benefit from Première Vision Paris, organizers are giving the denim community the opportunity to discover the innovations, developments and creative of indigo specialists within a totally new village.
Blossom Première Vision, originally scheduled for July 1-2 in Paris, will see its exhibitors, who all show at Première Vision Paris, unveiling their creative materials for pre-collections, including fabrics, leather and accessories, alongside their collections targeting fashion houses’ main collections.
Première Vision Sport, which was to be held on July 29-30, will present its specialized offer for performance apparel and active sportswear on Aug. 19-20 at the Oregon Convention Center in Portland, alongside The Material Show, the U.S. trade show specializing in performance footwear.
“We, along with fashion manufacturers and brands, fully share a desire to work together in emerging from this crisis, which is having such a severe impact on the industry,” Gilles Lasbordes, general manager of Première Vision, said. “We have explored every possible option to provide tangible support to the market. First, we believe that companies will have a vital need to come together again to help re-launch businesses that, in some cases, have been dramatically weakened. And this, of course, must be done in compliance with the health precautions that will be in effect. At the same time, we very quickly took the decision to provide an online digital version of the fashion information prepared for our exhibitors, to ensure our on-going creative support.”
Lasbordes said Première Vision Paris has pushed back the registration process as late as possible and relaxed conditions, as well.
“We have decided to assume 100 percent of the risks of cancellation of the show, should holding it be banned by the authorities,” he added. “Our teams are currently fully committed and mobilized with the industry to face the new challenges that lie ahead.”
Première Vision has also opened its Marketplace services to exhibitors free of charge. The B2B e-commerce platform, which features an array of products from Première Vision Paris and Première Vision Denim exhibitors, has been made available to manufacturers at no additional cost, with no product limits and no set time commitment. Exhibitors are free to include their entire collection on their shop in order to stay in touch with their customers, showcase and promote their offer, and further develop their online business.
A recent IBM report shows consumers are hesitant to participate in large-scale in-person events that could expose them to the coronavirus, whose cases worldwide have topped 3.3 million. Seventy-five percent of consumers polled for IBM’s survey indicate they are unlikely to physically attend a conference or trade show this year.