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At Macy’s, Physical and Online Retail Share Tactics

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How does a brand that’s firmly rooted in traditions like the Thanksgiving Day parade and the Christmas favorite Miracle on 34th Street thrive in 2019? For Macy’s, the tactic will be blending the best of its off-line experience with new online tools. One key example of the approach is the way the retailer is translating a hallmark…

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