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At Macy’s, Physical and Online Retail Share Tactics

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

How does a brand that’s firmly rooted in traditions like the Thanksgiving Day parade and the Christmas favorite Miracle on 34th Street thrive in 2019? For Macy’s, the tactic will be blending the best of its off-line experience with new online tools. One key example of the approach is the way the retailer is translating a hallmark…

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