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To Woo Millennials and Gen Z, Brands Play the Long Game

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Wooing over young consumers is the puzzle retailers in every sector are trying to solve. But bringing Millennial and Gen Z shoppers on board needs to be a long-haul effort, as younger consumers continue to amass spending power year after year. While upstart labels and retailers seem to have an edge when it comes to…

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