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To Woo Millennials and Gen Z, Brands Play the Long Game

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Wooing over young consumers is the puzzle retailers in every sector are trying to solve. But bringing Millennial and Gen Z shoppers on board needs to be a long-haul effort, as younger consumers continue to amass spending power year after year. While upstart labels and retailers seem to have an edge when it comes to…

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