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To Woo Millennials and Gen Z, Brands Play the Long Game

(Alt hed) To Woo Young Consumers, Brands Embrace Personalization and Experiences Wooing over young consumers is the puzzle retailers in every sector are trying to solve. But bringing Millennial and Gen Z shoppers on board needs to be a long-haul effort, as younger consumers continue to amass spending power year after year. While upstart labels…

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