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Sustainability and Mindfulness to Drive Consumers’ Future Buying Behaviors

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Consumers are becoming increasingly focused on mindful experiences and sustainable options at retail, and the trend stands to continue for seasons to come. In a seminar entitled “Sport and Street, Spring/Summer 2021 Trend Forecast” at Outdoor Retailer Summer Market on Wednesday, Paris-based brand marketing and design consultancy Promostyl touched on the environmental and cultural influences…

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