After the premiere of a virtual edition in July, Messe Frankfurt North America will bridge the gap between physical and virtual events at its New York textile shows this January.
The largest sourcing event on the East Coast returns to the Javits Center in January with new dates, a new name and three ways to participate. The virtual platform will take place Jan. 12-14, along with a Pop-Up Sourcing Showcase that will join the traditional trade show floor presentation at Javits.
Along with earlier dates for the Winter edition, Texworld and Apparel Sourcing USA are now Texworld New York City and Apparel Sourcing New York City.
The Pop-up Sourcing Showcase is a dedicated area on the show floor that will feature a display of the highest quality fabrics and garments provided by mills from around the globe that cannot be present at the event. Suppliers will submit the best of their collections to be curated by New York-based trend agency The Doneger Group.
The Pop-up Sourcing Showcase is streamlined and integrated with the Virtual Platform, giving visitors an interactive sourcing experience. Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.
“We are eager to introduce the Pop-up Sourcing Showcase to the textile community,” show director Jennifer Bacon said. “The show has evolved tremendously since its inception. From the quality of the suppliers to the educational offerings, Texworld and Apparel Sourcing have become a staple in the market. As the world faces economic, trade and political crisis, our events have consistently adapted to the ever-changing industry for over 15 years now.”
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Bacon said the current sourcing environment has accelerated the execution of the “our vision to reimagine the future of our events and we are thrilled to see it come to fruition.”
The “Traditional Exhibition” will operate in a typical trade show setting, enabling local visitors to meet and source fabrics with exhibiting companies in person, while adhering to all safety regulations set forth by the show organizer, the Javits Center and the state of New York.
“In consideration of our current global business climate and travel restrictions, we look forward to an increased participation from domestic suppliers and with the safety of our exhibitors, visitors and staff as a key focus, we are confident that the procedures put in place will support a strong health strategy for face-to-face interaction,” Konstantin von Vieregge, president and CEO of Messe Frankfurt North America, said.
The mainstay features such as the Lenzing Seminar Series, Textile Talks and the Texworld Trend will remain in place for the Traditional Exhibition as anchors of the event. The third sourcing opportunity available to the attendees of the Winter Edition is the Virtual Platform. Following the success of the first ever virtual edition this July, the well received “Virtual Platform” will be reintroduced for those who are not able to attend the physical event.
“Messe Frankfurt has a long tradition in being open to innovation and agile during challenging times and it is in this same spirit that we are excited to present a multitude of opportunities for our New York events to continue serving the textile sourcing community,” von Vieregge said.
Registration for the Winter 2021 edition opens in the coming weeks.