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Shanghai’s Yarn Expo Boosts Industry with Successful Hybrid Event

As one of the first yarn and fiber industry events to take place since the pandemic outbreak, Yarn Expo served to help international and Chinese companies make up lost ground.

Featuring 419 exhibitors from six countries and regions–China, Hong Kong, India, Pakistan, the U.S. and Vietnam–the fair attracted 15,707 visitors sourcing in person from Sept. 23–25 at Shanghai’s National Exhibition and Convention Center.

“We are very pleased that we have been able to successfully hold the Yarn Expo and Intertextile Apparel fairs in both Shenzhen in July and now in Shanghai on schedule this year, as we know how many companies rely on these platforms to generate new business and foster existing relationships,” said Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.

“From the feedback from participants this week, it’s clear these events have provided a real boost to help their businesses to make up some of the ground lost earlier in the year and to look forward to the seasons ahead with some confidence,” Wen added. “What’s more, the chance to reconnect in-person was widely acclaimed, while the new online platforms have been especially well-received by international exhibitors and buyers who were unable to be physically in Shanghai this year as a further increase to their outcomes from the fairs.”

Yarn Expo included several themed areas and events, such as the China Fiber Fashion Trends Display Zone, China Knitted Fancy Yarn Trends Display Zone, New Fiber Horizon–Textile Material Innovation Forum and Product Launch Conference.

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“Yarn Expo is important to the yarn and fabric industry in times like this, especially when it serves as a communication platform for companies large and small to share market information and promote their new products,” said Li Shaoping, senior manager for Cotton Council International, Hong Kong. “Holding a physical event is also crucial for businesses as buyers need to look at the products in person. The fair is professional with a wide range of products on offer. We’ve got excellent results this year as there’s been a fourfold increase in visitor enquiries.”

Yolanda Wang, senior product development engineer for personal protective equipment at U.S-based Honeywell SPS, said she was mainly sourcing functional fibers to develop new products.

“I was able to find some suitable suppliers in the fair and products for our new product development,” Wang said. “Yarn Expo is a regular event in the textile industry calendar that everyone will attend because it always offer the most comprehensive sourcing options compared to other similar fairs.”

“The demand for organic and BCI products has been increasing due to the pandemic, so we are also highlighting these kinds of products in the fair,” said Zhang Lin, sales manager for Xiamen Naseem Trade Co. “The exhibit result is good as we are targeting the domestic market, and there is a good amount of genuine buyers with very clear needs. We’re glad that Yarn Expo can be opened as scheduled, because physical trade fairs allow us to showcase our products more effectively.”

Yarn Expo Autumn 2020 was held concurrently with Intertextile Shanghai Apparel Fabrics, PH Value and CHIC, providing a concentrated overview of the latest trends and developments in the textile sector.