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AAFA Backs New Legislation Combatting Online Counterfeits

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A bipartisan bill introduced in the Senate Tuesday aims to increase online marketplace transparency and accountability to combat the rapidly growing problem of counterfeit and stolen goods sold through these digital channels. The Integrity, Notification and Fairness in Online Retail Marketplaces for Consumers Act, or INFORM Consumers Act, introduced Sens. Dick Durbin (D-Il.) and Bill…

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