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Apparel, Luxury Brands Reliant on Virus-Hit China ‘Bracing for Sales Decline:’ Moody’s

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

An outsize reliance on the Chinese market as a sales driver could prove costly in the short term to U.S. luxury goods and apparel companies as the coronavirus crisis unfolds, Moody’s Investor Services contends in a new report. “As China races to contain the coronavirus [officially known as COVID-19], U.S. luxury retail and apparel companies…

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